The art of war and coping with ambiguity
In The Art of War Sun Tzu wrote, “If you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.”
“Enemy” is far too strong a word in this context, but sometimes there are “hostilities” between the media and the spin doctors at BT. So BrokenTelephone read with considerable interest the job ad for a head spin doctor for internal communications & employee engagement at BT’s consumer division.
It’s a nice little earner, which is no doubt why it attracted 112 replies on LinkedIn before the computer said “No.” And there are lots of recent and not so recent redundant journalists who could do with the “up to” £75,000 base (depending on experience) / £6,000 car allowance, pension, medical cover, 27.5 days leave, employee phone, broadband TV & BT Sport package / 15% bonus.
In return you’ll have to “provide strategic counsel and coaching to the business unit and stakeholders you support: operating with flexibility in this fast paced dynamic environment to deal with a variety of stakeholders and projects, and cope with ambiguity.”
BrokenTelephone will give a £10 Amazon voucher for the story that in the editor’s sole judgment, best shows BT “coping with ambiguity”. Simply use the comment box below to tell your story. Deadline is 5pm on 23 December 2013. If the winner decides to be anonymous, we can exchange details under separate cover.